Sr Manager Product Marketing

Key Responsibilities

• Develops broad and comprehensive business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share.
• Conducts broad and comprehensive competitive analysis for specific products or product lines in Advanced Packaging.
• Applies broad and comprehensive knowledge to establish pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions.
• Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements.
• Manages the Field support to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration.

Functional Knowledge

• Technical knowledge in the physics and the operation principles in semiconductor equipment related to exposure, metrology and inspection.

Business Expertise

• Applies in-depth understanding of how own discipline integrates within the segment/function in Advanced Packaging.
• Back-end packaging or front-end fab process hand-on industrial experience for >5-8 years, PDK design experience a plus.

Leadership

• Collaborative team work to facilitate the success cross-functional matrix.

Problem Solving

• Identifies and resolves complex technical, operational and organizational problems.
• Independent in customer communication, problem solving, product messaging in value differentiation, use case development, and competitive scorecards.

Impact

• Impacts the business results of a team or area by supporting and funding of projects, products, services and/or technologies and developing policies and plans.
• Guided by business unit, department or sub-functional business plans.

Interpersonal Skills

• Influences others internally and externally, including senior management.
• Position requires understanding of Applied Materials global Standards of Business Conduct and compliance with these standards at all times. This includes demonstrating the highest level of ethical conduct reflecting Applied Materials' core values.

Education: MS or PhD.

Qualifications

Education:

Bachelor's Degree

Skills

Certifications:

Languages:

Years of Experience:

10 - 15 Years

Work Experience:

Additional Information

Shift:

Day (Korea, Republic of)

Travel:

Yes, 25% of the Time

Relocation Eligible:

No

Referral Payment Plan:

Employee Referral (Standard)

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.